Brand 101
Why brand matters, strategic framework, who we’re for, our brand promise, our pillars and brand tenets.
Colors
ºÚÁϳԹÏÍø our colors, colors for print, colors for digital, digital accessibility, tones and design examples.
Fonts
Primary fonts, alternative fonts, Microsoft Office fonts and Chinese font.
Graphics
Logos
Block W logos, University wordmark, University signature, department logo generator, incorrect logo usage and usage policy.
Tagline
Tagline usage and examples, language, formatting and customization.
Writing
Telling a ºÚÁϳԹÏÍø story, voice & tone, and on-brand examples.